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Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer clothes at one of the UK's top department stores. Find brands such as Reformation, Rixo, and Ganni and more, including beauty and homewares, tech and more.

ASOS offers 850+ brands in petite, tall and curvaceous ranges. Popular with the masses, Oh Polly offers two-piece sets and body-con dress styles, while the cult-favourite Nasty Gal is a vintage-inspired store that focuses on styles. The fast-fashion giant BooHoo offers a range of affordable womenswear clothes.

ASOS

In 2000, ASOS (which stands for As Seen On Screen) was created with fashionable shoppers in their twenties in mind. The company raised money for its initial startup by selling low-cost copies of celebrity clothes, such as those worn by Kate Moss and Sienna Miller. After a year, Nick Robertson and Susanne Clare decided to focus on clothing as it would provide the highest returns.

The ASOS website offers a wide range of sizes and types including maternity clothing, plus-size clothing, accessories such as shoes and stationary. It also has a selection of trend guides and #AsSeenOnMe posts to give inspiration. Customers can also add items to a wish list and create private boards to organize their favourites.

The mobile app of ASOS offers a seamless shopping experience, with saved items sync and quick checkout. The app displays information about stock to help prevent disappointment when an item is out of availability. This is a great example of how retailers can use online shopping to increase customer engagement and increase loyalty.

George at ASDA

The brand was established in 1989. George is Asda's supermarket fashion label that sells clothes for women, men, and kids. The brand offers a variety of reasonably priced and ethically sourced clothing. Customers can purchase clothing online, at more than 500 Asda stores, as well as on the George website.

The new collection taps into the quiet luxury' style, with pieces made from cotton, silk and linen blends. The collection features slouchy suits, ribbed knit separates, and printed co-ords. Prices start at 12 pounds for a 100 percent Supima cotton T-shirt and go up to 77 pounds for the full suits.

ASDA George, a fast fashion retailer, develops new store plans and directives "generally once every six weeks". Visual Retailing's software for retail planning to modernize and ensure the future-proofing of its planning process. It is now able to send visual merchandising designs and briefs at a rate that is unprecedented efficiency, efficacy, and simplicity. StyleShoots, a multi-purpose photography machine, takes garments off the background and then uploads them into Visual Retailing for immediate use in VM Layouts. This increases the merchandising uniformity and ensures that all stores get the identical information.

Debenhams

Debenhams, one of the UK’s oldest department store chains, has an array of clothing and other items. It also features a great range of brands and offers regular sales and discounts. In addition, the company offers various options to help customers find what they're searching for.

The store was established in 1778 as a draper's store in London. Over the years, it expanded into a huge department store chain with a global presence. It is a renowned retailer of fashion that is renowned for its exclusive brands and designer clothes. It has a significant online presence.

While a few Debenhams stores have shut down during the COVID-19 pandemic, it continues to operate online. The company recently sold its brand and website to Boohoo Group for PS55 million. The purchase highlights the growing power shift away from brick and mortar retailers to more agile online counterparts. This trend is expected to continue as the number of shoppers is declining in physical stores.

Topshop

Topshop is an online fashion retailer. It offers clothing for both genders and accessories. It has several different collections, including Collections and Usb Compatible Monitor Boutique. The company offers stylist services that suggest clothes based on the persona of the customer. This is an excellent feature for fashion-conscious or people who are unsure.

In the past, a trip to London's Oxford Street was a teenage girl's equivalent of a trip to Lourdes and Boohoo, with the flagship store's awe-inspiring interior stuffed with makeup, shoes and clothes to discover as you walked its labyrinth of mirrored escalators to the beat of thumping house music. However the fortunes of the company have changed towards the downwards, and now it looks like the entire Arcadia group comprising Topshop, Dorothy Perkins and Boohoo is on the verge of collapse (Yahoo Finance 2012).

The most distinctive selling point of Topshop was that it was the closest high-street shopper could get to catwalk fashion. But this is what killed it. When Asos and Boohoo began offering the same bang-on-trend trends at a lower cost, customers stopped visiting the stores in a flurry.

Misguided

Missguided, a UK-based fashion website, sells trendy pieces inspired by the fashion of celebrities. Its website is feminine in theme that features white and pink. It also features a variety of female models and clothes on its website. Customers can get free next-day shipping and a discount for students on the site.

The site has a wide range of products and is geared towards 16-34 year olds. The brand is a rival of Boohoo which is a fashion retailer which also sells trendy clothes to the same target audience. The website features large headings and pictures of clothing. Boohoo also lets users sign up for their newsletter and get emails about new products.

The company was created by Nitin Passi who described the style of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. However, the business was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fashion retailer with its headquarters in Manchester. It has customers across more than 100 countries. Its own brand of fashionable clothing is designed and sourced mostly from the United Kingdom. In addition to its own label, the company also sells brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business Model X Carbon Fiber Body Kit of the brand is based on maximising profits through selling to young people who are looking for fashionable and trendy clothing at low prices. This market segment, made up of people under 30 years old, is a large market segment across the globe.

Boohoo employees have access to a range of benefits that include pension plans as well as bonus plans. The company is committed to employee health through gyms on-site and free health cash plans, and mental health support. The company is also well-known for its commitment to size diversity, single bowl sink with cutting board detailed clothing size charts that help shoppers find the right fit.

Amazon

As the world's largest online store, Amazon's UK branch offers a wide selection of clothing, shoes and other accessories. You can also purchase groceries, household goods and tools for DIY. The site also has an extensive selection of international brands and products.

Other online shops worth checking out include River Island for fashion-led pieces inspired by catwalks and fashion of celebrities, Mango for affordable yet stylish Spanish clothes that appear like a lot more expensive than they actually are as well as Lavish Alice, which is a go to for fashion-forward designs that can be worn dressed up or casual days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are fans of the website's fashions.

John Lewis, a department chain of stores, is a must visit for fashion lovers. Their collection includes a wide range of cosmetics and the latest electricals. They also stock a wide selection of household products including unique tea caddies.