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Top Content Marketing Examples

Content marketing can be a potent strategy to expand your business and create a pool engaged customers. However, many marketers still do not have the knowledge of how to effectively implement it.

Making a strong content marketing plan requires research of the target audience as well as choice of channel, topic selection and managing projects. Additionally, you need to have a strong brand image that is consistent across all distribution channels.

Case Studies of Slack

Although it is a relatively new company, Slack has a massive user base. This is mostly due to the fact that they were at the right place, at the right time and with their product. They noticed a problem with communication as teams increased in size. Communication slowed considerably when an organization grew beyond 10 or so members. Slack solved this problem by allowing people to communicate more efficiently and effectively.

They focused on the product-market fit and utilized shrewd content marketing to generate awareness. One of the most important things they did was to concentrate on a pain point that everyone felt. The "email killer" hook was an effective method to make people focus on their brand and convince them that they had the solution to a common problem. It helped them create a strong brand that is a crucial element of their success.

The team at Slack is a close-knit group who all share the same values and strive for the same goal. They understand that their most important asset is their brand itself. This is something larger corporations like Google and Microsoft are unable to achieve.

Slack is also adept in acquiring knowledge. They know they must constantly change and adapt to the needs of their users and the competition. This is why they have put so much money into establishing a learning and development department which provides ongoing training for their employees.

This is an excellent example of how to leverage internal resources to keep the company culture in check and ensure that all employees are up to date with their products. A dedicated department for learning and development can have a positive effect on the bottom line of the company by boosting productivity and reduce the demand for external resources.

The culture of Slack is rooted in empathy. They screen for candidates who are able to know what is a content marketer their users are trying to communicate. This is a major element of their mission and vision statement, which states: "Making the work life easier, more enjoyable and more productive for the world's brightest and best". Empathy is a core value when it comes to hiring.

Cat Person's Instagram

The most important takeaway is that using personal content to attract your audience is a successful strategy. Buffer's podcast, Small Business Big Lessons, is an excellent example of this. Each episode features a unique small business owner with a diverse background. Buffer's content is relatable, which helps to build trust with its audience.

User-generated content marketing tools is a major component of social media marketing, and Cat Person has done it well on their Instagram. They encourage their users to tag them in pictures of their cats using Cat Person products and share them on their account. This proves social proof, increases engagement, and proves that their product is effective.

NatGeo's Instagram is also a great example of a content strategy that resonates with its audience. Every image is acknowledged as a photograph, rather than an asset of the brand. This makes it more authentic and less intrusive.

Wordle

Wordle players begin their day by rolling out of bed, making a cup coffee, and then settling into their preferred chair. You're soon trying to figure out the five letter word in just six tries.

The game was created by Josh Wardle and has become an everyday craze. It's not made for profit and the game's creator was not even aware that it would reach such widespread popularity. The success of the app has been fueled by a few fundamental aspects.

One of the most crucial factors for something to be viral is that it must evoke intense emotions. These emotions can be positive or negative but they need to be universal. Wordle achieves this by evoking feelings of satisfaction and competition. By making it difficult to get the top spot in your daily score, the game gives you a reason to keep an eye on the game each day and strive to achieve the goal.

Wordle's social component is another factor that makes it so well-known. It's extremely simple to post your results online in a spoiler-free manner and the game allows you to do just that. This keeps the news of the day fresh in your mind, and allows you to brag to your family and friends about your accomplishments.

Wordle's limited-time offer is a major reason for its acclaim. It creates an FOMO-like feeling which encourages users to compare their scores with friends each day. The ephemeral nature of the content also helps, as it makes the experience feel more personal and valuable to users.

Wordle's success serves as an indication that the fundamentals of good linkedin content marketing marketing still are in use. It's crucial to create content that your audience finds useful, and make it easy for them to share it. This can be done by creating a grid that is immediately recognizable and eye-catching. Utilizing these techniques will increase your chances of going viral. Make use of your resources in a smart way. A viral fad without an effective content strategy can fade as quickly as an earworm from Lin-Manuel Miranda.